Graphic Design Brief Guides
We have created equally amazing designs from either a very detailed brief or unrestricted freedom to design as we please. If you have a clear idea about what you are expecting let us know; we are not mind readers. If you are unsure of what you would like talk to us. We would love to come up with some ideas for you. Here are some ideas for preferences you might like to include. We will provide a design based on the information you provide in your brief.
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Logo Design Brief Guide
Ideally, you will love to look at your logo; it should reflect you and your business and you should feel proud to display it prominently. You are welcome to have as much input as you would like. Here are some suggestions.
| Preference | Example |
| Portion of business name to be displayed in the logo. | XYZ (from "XYZ Financial Services Pty Ltd") |
| Target audience. | Age group, gender, financial status etc. |
| 3 keywords your logo should represent. | Reliability, strength, fresh, dynamic, corporate, new etc. |
| Style and feel. | Modern, clean, funky, antique, realistic, cartoon etc. |
| Colour preferences. | Rich earth tones, bright & colourful, heritage etc. |
| Orientation. | May need to be thin landscape to suit particular building signage. |
| Deadline** | Most designs can be completed within 2 weeks (depending on time taken proofing etc.) however, a longer deadline usually delivers better results. |
| Some other logos that you like. | Have a browse through our portfolio for ideas. |
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Graphic Design Brief Guide
The information that we need for a graphic design project will vary depending on the type of item being designed. If you are not certain or you have any questions please contact us, we would be delighted to help. Here is a basic outline of requirements.
| Requirements | Example |
| Graphic design project details | Type (business card, brochure, billboard); General layout; Number of pages; Size of advertisement etc. |
| Target audience. | Age group, gender, financial status etc. |
| Photographs. | Only use professional photography. The difference is noticeable. |
| Text contents. | If you don't have this yet contact a professional writer |
| Quantity if applicable | Number to print, number of different versions |
| Deadline** | For printing or advertising |
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Package Design Brief Guide
Our requirements for package design vary as much as products do. For every product there is a different set of requirements. This list will give you an idea of the sort of things we might need.
| Requirement | Example |
| Information on product to be packaged. | Basic product information. |
| Target audience. | Age group, gender, financial status etc. |
| Display information. | Size of shelf space, will it be hung up? etc. |
| Style and feel. | Modern, clean, funky, antique, realistic, cartoon etc. |
| Colour preferences. | Rich earth tones, bright & colourful, heritage etc. |
| Die-cut | If applicable. |
| Deadline** | If applicable. |
| For food packaging. | Nutritional analysis, ingredients list. We enjoy samples too! |
| Hazardous chemical packages | MSDS |
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Website Design Brief Guide
| Required Information | Example |
| Domain name and hosting details | www.yourbusinessname.com.au and you hosting details if you have already arranged this. If you haven't arranged this, contact us for guidance. |
| Target audience. | Age group, gender, financial status etc. |
| Your expectations | What do you want it to do for you and your business? Provide information, attract new customers, make buying from you easier etc. |
| Logo, images, photos and text. | As soon as these are available |
| 3 keywords your web site should represent. | Reliability, strength, fresh, corporate etc. |
| Style | Modern, clean, funky, antique etc. |
| Colour preferences | Rich earth tones, bright and colourful, heritage etc. |
| Other websites you like the look of. | Have a browse through our portfolio for ideas. What aspects in particular do you like? |
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**Although it is often possible for us to deliver by an extremely short deadline there is a surcharge.
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Are you ready to get started? Contact us now.
Call Gold Coast, Australia +61 7 5532 0666 for exceptional graphic design, web design and branding.
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